Public Relations War

The Better Rhettor:

For months both major U.S. cable news networks have acted as if the decision to invade Iraq has already been made, and have in effect seen it as their job to prepare the American public for the coming war.(Paul Krugman)

And how is this done, exactly? How is a population made to believe that war is inevitable, the enemy implacable, the government a source of unerring wisdom and might? Let us count the ways:

o The news programs with their zingy, multi-colored, eye-snagging graphics: "Target Iraq; "Countdown Baghdad" etc, as though war were comparable to a Monday night football game or an upcoming TV mini-series.

o The seemingly endless rounds of interviews with miscellaneous generals and preening pundits who discuss in lascivious detail the mechanics of war, i.e., the capacity of American missiles, the ideal weather for infantry attacks, the armaments of the Iraqi Republican Guard, as though questions of "why" and "whether" were irrelevant and all that remained were "how" and "when."

o The demonization of the enemy into a single malevolent personality—quick, who has the trendier one-word name these days, "Shaq," "Kobe," or "Saddam"?—who serves as a cartoon figure that forestalls more complicated discussions of history, politics, and economics. (What happened to "Osama," by the way? He’s off the "A-list," at least for now.)

o The relentless assaults on talk radio against the patriotism, character, morality, and mental stability of those who dare to oppose the war. You are either with us or you are morally defective.

The good folks at Political Research Associates have done a nice job of cataloging some of these antics as they have taken place on the covers of the conservative publication, The Weekly Standard in 2001-2002. The covers, when you consider them together, offer a fine example of how citizens are prepared to accept war as inevitable, their leaders as noble, and their enemies as vile, terrifying characters who deserve pretty much whatever they’ve got coming to them. Here’s the visual gallery, with a few of my own comments underneath each image:

Go see the gallery. It's amazing.